Situated 20 kilometres from town, beautiful Kata Beach (pronounced “Ga dta“, both syllables with a low tone) is a scenic gem, its clear water flanked by hills, and picturesque Pu Island sits offshore. Kata retains a village feel at its northern and southern ends and is perhaps more family-oriented, its one-kilometer long beach more peaceful than Patong.
The main road runs from Kata Center at the end near Karon Beach all the way to Kata Noi Beach. In Kata center you can find many shops that sell tourist gifts. These shops can be grouped into Gift, Suit, Music and Massage. Restaurants are well priced and food is good. Bars start further on down the road towards Kata Beach.